Problem 0160–80 hr weeks
You're the gym.
Take a week off and revenue tanks. Get sick and class coverage falls apart. The business doesn't own itself — it owns you.
Invitation-only · Gym owners only · Est. 2009
Your gym
is eating
your life.
Most gym owners weren't taught how to build a financially successful business that gives them freedom. They were taught how to coach. So they work harder, charge less, and burn out richer in stress than in cash.
See the 4 problems →
90-second sales walkthrough
Simple ·Profitable ·Fun ·Simple ·Profitable ·Fun ·Simple ·Profitable ·Fun ·Simple ·Profitable ·Fun ·Simple ·Profitable ·Fun ·Simple ·Profitable ·Fun ·
Chapter One
The four
problems.
Before we talk about a solution, let's name the thing. If two or more of these hit close to home, keep reading. If none do — close the tab, you're already winning.
Problem 02<10% margin
Top-line up. Take-home flat.
Another record month, another $4K paycheck. You're paying everyone but yourself, and the P&L looks like a leaky bucket.
Problem 03$0 LTV clarity
Marketing is a slot machine.
Some months leads pour in. Other months, crickets. You're spending on ads with no idea what's actually working.
Problem 04Decide alone
No one to ask.
Your spouse is tired of hearing about it. Your trainers can't help. The Facebook groups are full of people who've never run a 7-figure gym.
The shift
You can keep grinding for another five years and hope it works out. Or you can sit in a room with people who already solved every problem on your desk — and shortcut a decade.
Chapter Two — The method
S.P.F.
S
Simple
Strip the business down to what actually drives profit. Kill the busywork. Build systems that run without you in the room.
P
Profitable
Pricing, retention, and a marketing engine fed by data from hundreds of gyms — not theory, not guesswork.
F
Fun
Remember why you opened a gym. Get back to coaching, building, and living — instead of putting out fires.
Chapter Three — Receipts
Numbers.
Not vibes.
We don't measure success in 7-day lead bursts. We measure it in five-year transformations, seven-figure exits, and gym owners who took their families on actual vacations.
$4K → $60K
monthly revenue
Eric Driver, Mission Sports
2×
revenue, one year
NF Sports Strength
$2.45M
exit at age 34
Matt Skeffington
50×
ROI on monthly fee
Jonathan Sorto-Velasquez
$8K → $36K
two locations, 4 coaches
Giancarlo Regni, G-Strength
"I was struggling to make $4K a month. Now we're making $60K a month — and I work less than I did before SPF."
· SPF Mastermind ·
Gym Revenue
Calculator
Move the sliders. See exactly how much revenue your sales process is producing — and where the leaks are.
Current Membership Base
active members today
100
0400
Monthly New Leads
new leads per month
50
0500
Lead → Consult / Trial %
of leads book a consult or trial
60%
0%100%
Close Rate %
of consults become members
50%
0%100%
Avg Monthly Membership Price
average monthly rate
$199
$0$1000
Monthly Attrition Rate
of members lost each month
5%
0%15%
· Results ·
Net New Members / Month
+10
Added Revenue / Month
+$1,990
At the end of the year, your gym will have added
+92
new members
+$130,020
in extra revenue collected
You will go from
Members
100→192
Monthly Revenue
$19,900→$38,208
· SPF Mastermind ·
Chapter Four — What's in the room
What you
actually get.
01
Personalized Onboarding
90-day plan built around your numbers, not a template.
02
Weekly Group Coaching
Wednesdays. Every week. Real problems, real fixes.
03
1-on-1 Breakthrough Calls
Direct line when the wheels start coming off.
04
3 In-Person Mastermind Meetings
Three days a year locked in with the room.
05
KISS Marketing Playbooks
What's working right now across hundreds of gyms.
06
Private Member Vault
SOPs, scripts, hiring docs, comp plans — stolen from 7-figure gyms.
Why us, not them
Not another
guru group.
- 01Built by a gym owner who ran a 7-figure gym for 10+ years.
- 02Powered by KISS Marketing — agency for hundreds of gyms.
- 03Specialists in semi-private & small-group personal training.
- 04Long-term results, not 7-day lead-gen stunts.
Last chapter — Your move
One year
from now,
which gym
owner are you?
Membership is by application. We'll get on a call, look at your numbers, and tell you the truth — whether SPF is right for you or not.
Submitting an application is an expression of interest. No obligation. No spot guaranteed.